OLED TVs aren't that bright, but could Sony's new processor fix that?

 

sony has introduced its 2021 lineup of tvs with a purpose to all include a new processor referred to as the cognitive processor xr – a successor to sony's lengthy-jogging x1 line of chips.

the cognitive processor xr might be used on 5 new collection of tvs - the sony z9j master collection, x95j and x90j led-lcd tvs and two oled fashions, the a80j and a90j - and while all models may be prepared with higher upscaling, better shade reproduction and improved assessment, it’s the new a90j oled to be able to see the biggest increase with the technology as it can be the primary oled to cross 1,000 nits of top brightness.

in an interview with techradar, sony representatives defined that the new a90j has a revolutionary new thermal dissipation device that allows the television to utilize both the rgb and white subpixels simultaneously at max electricity to create even brighter highlights in hdr content that is powered via the xr processor.

the end result, sony says, is a pretty brighter photograph that the corporation says will surpass any oled tv from preceding years in phrases of average brightness and shade extent.

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most of the improvements coming to this 12 months's sony tv lineup fall in three buckets – the brand new cognitive xr processor and the improved panels that we talked about above, plus the improve from android tv on previous models to the new google television platform.

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in terms of picture enhancements, sony says the cognitive xr processor inside the lcd-led tvs will enable a new xr contrast characteristic in order to enhance black tiers and both the oleds and led-liquid crystal display tvs may have stepped forward motion smoothing, triluminous shade pro and xr extremely good decision that makes use of ai upscaling.

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for sound enhancements, the 2021 lineup is getting xr surround that can transform two-channel or 5.1-channel surround sound into immersive 5.1.2-channel sound.

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add the new google television platform that places content at the leading edge instead of apps, and also you need to be well stocked with shows to watch in your new-and-improved tvs.

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that said, there's absolute confidence the a90j oled and sony z9j master series are going to pricey (sony's current grasp series oled sells for $2,299.99 / £2,099) but sony says the cognitive xr processor will make its way all of the manner down the lineup to the 50-inch x90j led-liquid crystal display television - which means there need to be a reasonably-priced-ish entry point for the ones of us who can not manage to pay for to drop two grand on a new tv.